In the pre-internet age conversations across a table with prospective clients would usually involve presenting your business card. Not having one would mean losing out on that potential lead not to mention the bad impression created in the person’s mind. Today a fully functional website linked to your business is pretty much as important if not more. With everyone having access to the mobile internet it is possible for folks to look you up, form an impression and even decide whether to do business with you. All this in a matter of minutes.
Thus a website opens up a window of opportunity for you by attracting traffic to your business. Trouble is that every Tom, Dick & Harriet out there has a website of their own (like me !). How can you then ensure that a customer searching for the product that you sell will not land up at any of the thousand other sites that a search result throws up? Is there a method or perhaps two that can generate traffic to your website on a regular basis?
Explained below are three techniques that will go a long way in building unlimited traffic for your business website. Do remember that it is only with experience that you will be able to understand which technique(s) work best for your business.
1. Free Traffic
This technique is particularly effective when you are a startup or a small business with limited capital to spend on online marketing. If you do not have the luxury of paying an SEO professional to attract visitors to your portal the next best thing is to see if you can get free traffic coming in. In fact, even if you can afford to pay those advertising fees these methods are still worth a try. Especially when you are losing nothing in the bargain. Some of these include:
a. Search Engine Optimisation – Simply put, SEO involves using keywords that are most relevant to your business to take your site to the top of search engine results.
b. Offline marketing – Banners, flyers, pamphlets, direct marketing and name cards are some cost-effective ways of promoting your website that still work like a charm.
c. Ad swap/Link exchange – This one takes two to tango. Where both parties exchange links and/or promote mutual sites so that visitors from your site will visit the other site and vice versa.
2. Article submission
When you submit articles related to topics about your business, customers seeking information on them will get redirected to your portal. The key here is to know which directories to submit your articles to. For it is only a select few that are commonly used as they are the ones likely to yield high traffic. Another point to keep in mind is that each directory comes with it’s one set of guidelines that have to be followed so that the articles submitted do not get rejected.
So write an article of about 300 to 600 words (which is the standard) containing the right amount of keywords. Bear in mind that these keywords must be unique enough to catch the attention of readers. Once you have signed up for a free account with one of these directories comes the last and the most important part – the author resource box. If done right with proper backlinks to your site your article will get noticed.
As already explained in brief on top, SEO or Search Engine Optimisation is to make your website search engine friendly so that it always appears on the first page, if not on top of search results. But with many factors contributing to these search engine results, this is not as simple as it sounds.
The most vital of these is the content on your website which has to be both unique and original. Any content that is repetitive or similar to what is already present in other sites can prove detrimental. This is where keywords/phrases play a crucial role too. Identifying which keywords are most relevant to your website and using them at the right places can make all the difference.
Like including keyword phrases and words in the first sentence of the first paragraph, in bold or even to italicize them. The other aspect of SEO has to do with getting quality backlinks to your site which directly impacts your page ranking on various search engines. Finally, there is social media interaction, a recent trend where you have users sharing, liking and/or commenting on posts linked to your site. This has been known to help with the SEO of your website.
Apart from all the three techniques, there is one most important way of getting free traffic, Social Media Marketing which I will discuss in future articles – as this is the most important topic equivalent to SEO and in this social networking age, social media marketing and presence will decide fate of your business.